LEGO
Overview: There comes a stage when toys get forgotten. Leaving this sense of play and creativity behind, teenagers can lose their sense of Imagination. Appeal to teenagers to rebuild their relationship with the LEGO® brand - on their own terms The LEGO® brand plays a big role in many kids lives.
SMP: “Rebuild the World' of teenage creativity
Target Audience: Teenagers anywhere In the world aged 13-18 years old. It needs to encourage and inspire teens, who have advanced into new creative spaces such as music, ilm, sport and fashion etc.
LEGO: Instagram static post
LEGO: Mockup TikTok video