Introducing… Blissful Bathroom Break
Created in collaboration with Scarlett Whittfield, Ned Crowe and Lele Hoirisch
Breif
Who Gives A Crap is launching a Holiday Limited Edition toilet paper range with unique wrapper designs inspired by cultural insights, supported by a fully integrated campaign across social platforms. Targeting eco-curious and creative consumers, the campaign will highlight the brand's commitment to sustainability and engage a value-driven audience.
Insight
The holiday season, while festive and joyful, often brings an inevitable level of stress, chaos, and family drama. In moments of overwhelm, people look for small escapes, and sometimes the only sanctuary is the bathroom—a place where affirmations have become increasingly popular.
Idea
Your Blissful Bathroom Break is more than a functional space—it’s a mini sanctuary. Affirmations serve as little nudges of positivity when you need them most. Who Gives A Crap is all about spreading joy in the little moments .
