TAC: Road safety
Overview: The objective of this quick brief is to reduce the number of accidents and fatalities on the roads by educating drivers that it is not smart to speed.
Target Audience:
• Drivers aged 18-45, as they are statistically more likely to be involved in road accidents.
• Parents of school-aged children driving to pick up children from school or aftercare.
TAC: Billboard outdoor advertisement for high-traffic locations on highways
and urban areas.